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5 Best Social Media Platforms to Market your New Business

Social Media has truly changed the entire industry of marketing and advertising. Remember, social media can be demanding once activated – so ensure you have a solid social media maintenance plan in place. If used in the right way it will serve you, your brand, and your sales efforts well.

Which Social Media Platforms should you use for your business?

Here are a few platforms, which we recommend to you start you up. We tried most of them ourselves and can testify to its success.

Quora: Question & Answer Network

Quora might look like an odd first choice for the uninitiated but it’s an excellent tool that professional marketers often use to draw the spotlight on their business. It is a question and answers network; people turn to it to find more information about a particular subject or to ask a question if the answer is not readily available.

Here’s how you can put it to good use:

  • Actively seek out questions that are related to your industry and answer them to the best of your ability.
  • Use the question as a starting point for a blog post that you will write up and publish on your own blog – add links to in-depth articles on your blog in your Quora answers.
  • Connect with users and industry professionals to stay in the loop.
  • Fill out your Quora profile – make sure that people know what your business is and what qualifies you as an expert for certain topics.

Facebook: Largest Social Network

With over 2.27 billion monthly active users in 2018, Facebook is the largest social network out there and the best social media for business. If your business is not present on Facebook then you’re probably bleeding potential earnings. Set up a profile now! It doesn’t matter if you’re a dentist practice, a restaurant, or a car repair shop – there is money to be made on this site.

  • Managing social media for business, especially Facebook is not easy – there are a lot of ins and outs to take care of – but get it right and you will reap a boatload of benefits.
  • Increased visibility and exposure for your business and your offers.
  • Building a community of people who can potentially turn into the best ambassadors for your brand.
  • Easier communication with your customers – Facebook Messenger app is becoming a go-to platform for customer care.
  • Ability to target whoever you want whenever you want with your ads – both globally and locally.

Facebook should be the cornerstone of your social media presence. Almost everyone with an internet connection uses it so finding your target audience there will not pose a problem.

Snapchat

This might come as a surprise but Snapchat is an excellent marketing tool. It has over 186 million daily users and nearly 25 % of people with social network presence state that they have a Snapchat account. It’s especially useful for businesses targeting the ficklest of demographics – teenagers and young adults.

Your business can be one of the few cool businesses that adopted Snapchat as a means to connect with them. Keep in mind that you can’t make lists on Snapchat. People have to add you as a connection so your strategy is imperative – use Facebook and other social media networks to advertise your Snap-code and offer Snapchat-unique content. Be helpful, in-tune, and unique and you just might capture the hearts and minds of future big-spenders.

Twitter

For some reason, small and medium businesses are still reluctant to use Twitter as a means of online communication. Some business owners believe that there isn’t all that much to be said in 280 characters. I find that rather baffling, to tell you the truth. Here’s what you can do in that limited space:

  • Reach everyone who is following you instantly – at 0 cost!
  • Inform your followers about new products releases and news about your company.
  • Keep tabs on your competition.
  • Use tweets to help your search engine ranking (tweets are indexed by Google).
  • Drive up sales through special Twitter offers and by being constantly visible to your followers.

Twitter is the ultimate mobile social media network – nearly 336 million people access it daily from their smartphone. If for no other reason, your business should be present there because of the impressive Twitter usage numbers – trust me, you won’t regret it. Also, check out these Twitter tips and become an expert in managing this social media for business in an instant!

Youtube

Of course, any post listing the best social media for business wouldn’t be complete without YouTube. With over a billion monthly users and over tens of million hours of videos watched every day, YouTube is currently the second largest search engine in the world, right behind Google.

People today don’t have much time – we’re bombarded with content and ads on every turn and reading everything we’re interested in would be an around-the-clock job. That’s why we’re turning to video content. Millennials especially are more into visual content and if they are your target audience then YouTube is the place to be.

Why Social Media is an Effective Platform for Your Business?

With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales.

Why Social Media Marketing is Important?

According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.

Social media marketing helps to validate your brand and it’s no longer optional. It’s an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.

Before we get into how to build an effective social media marketing strategy, here is a look at a few of the ways social media marketing can improve your business.

Branding

Displaying your business’ personality through social media is one of the best ways to connect with your target audience. Your social media channels just expanded opportunities for your brand’s voice, content, and interactions.

Customer Loyalty

Brands are placing a bigger emphasis on customer experience because of the impact it has on reputation. Brands who engage on social media channels receive higher loyalty from their customers.

Conversion

Every post, ad, follower, blog post, and email is an opportunity for customers to convert. Whether you’re a B2C or B2B company, social media can be a very effective tool for gaining new leads and moving people through your sales funnel.

Humanization

Faceless corporations are a thing of the past. These days, consumers are not only about what they buy but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing.

Customer Service

The best place for customer care lies on social media. Before brands got involved, it was created solely for communication, and that is still its core foundation. Customer interactions allow for the public opportunity to make complaints right.

Inbound Traffic

Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.

Why You Need an Effective Social Media Marketing Strategy

A social media marketing strategy outlines your business’ goals and sets measurable objectives for the desired outcomes. Now we understand the benefits of using Social Media Marketing Strategies:

Generate more revenue

The most obvious opportunity is to generate revenue. This can be done by building a community or advertising your products or services within the social media platform. If you choose to advertise on social media, the ads can either link back to your business’ social media page or sometimes to your website. This can mean that you’re able to benefit from social media without needing to have a channel.

Increases Awareness and Branding

Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

Increases Exposure to generate traffic, leads, and sales

Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.

Networking

Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.

Search-engine discoverability

Your website’s ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimisation (SEO) strategy.

Facebook Security Breach: Here is what happened and how to resolve it

Facebook has fixed the vulnerability

On Friday FB claimed it had fixed a security vulnerability. It could have allowed hackers to log into about 50 million user accounts. While Facebook reset the logins of these 50 million users. It did the same to another 40 million accounts as a precautionary measure. The incident was big enough for Facebook CEO and founder Mark Zuckerberg to post that the social network was still investigating the breach. “We do not yet know whether these accounts were misused. But we are continuing to look into this and will update when we learn more.,” He said in a Facebook post.

When did the Facebook breach take place?

In a press call, also attended by Zuckerberg, Guy Rosen, Facebook’s VP of Product Management, said the vulnerability was introduced in July 2017 when Facebook created a new video upload functionality. Facebook launched a probe into the incident on September 16 after it discovered some unusual, like a spike in users. “On the afternoon of September 25, we uncovered this attack and we found this vulnerability.,” he said, adding that the FBI was soon notified and the vulnerability was fixed on September 27 evening after which it “began resetting the access tokens of people to protect the security of their accounts.” This is why people are having to log back into their Facebook accounts.

How were user accounts compromised?

Rosen said the attackers exploited a vulnerability in Facebook’s code that impacted its ‘View As’ feature that lets people see what their own profile looks like to someone else. This is how it was exploited: “Once the attackers had an access token for one account, let’s say (Alice’s), they could then use View As to see what another account, let’s say, (Bob’s), could see about (Alice’s) account. Due to the vulnerability, this enabled them to get an access token for (Bob’s) account as well, and so on and so on.”

What caused the vulnerability in ‘View As’?

Rosen said the vulnerability was caused by a combination of three bugs affecting the access token. That is like a “digital key that keeps you logged in to Facebook so that every time you open the app, you don’t need to re-enter your password”. It is not a password.

Rosen explained that the first bug was that “when using the View As function to look at your profile as another person would, the video uploader shouldn’t have actually shown up at all”. But in some cases it did. Secondly, this video uploader “incorrectly used the single sign-on functionally” to generate an access token with the permissions of the Facebook mobile app.

Finally, when the video uploader showed up as part of ‘View’ As it generated an access token, which it shouldn’t have, “not for you as the viewer, but for the user that you are looking up”. Rosen said the attackers discovered this combination that had become a vulnerability.

What should Facebook users do now?

As a precaution, Saket Modi (CEO & Co-Founder of security firm Lucideus)  recommended that all Facebook users should log out and re-login into all the gadgets they had the social network was active on.

Meanwhile, Sophos Principal Research Scientist Chester Wisniewski reminded that there are bound to be bugs in something as big and complicated as Facebook. While accepting that theft of access tokens was a problem, he suggested it was not nearly as big of a risk to user’s privacy. He has his own suggestion too: “As with any social media platform, users should assume their information may be made public, through hacking or simply through accidental oversharing. This is why a sensitive information should never be shared through these platforms. For now, logging out and back in is all that is necessary. The truly concerned should use this as a reminder and an opportunity to review all of their security and privacy settings on Facebook and all other social media platforms they share personal information with.”

List of Top 13 Ways to Make Best Digital Marketing Services Work

It is no exaggeration that you live in a Digital World and from that perspective, it is imperative that your business has an impressive presence in the digital space. In essence, Digital Marketing Services is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

SEO (Search Engine Optimization).

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

SEM (Search Engine Marketing ).

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

Creation of Unique Content.

Research shows that content creation is a definitive method of marketing in 2014. All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.

Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on how to include content and market your startup or business free of cost.
Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way of branding your business.

SMM (Social Media Marketing).

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked. To create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

Best Digital Marketing Services

Display Digital Advertising.

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich media, interactive or video ads.
You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.
However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

Remarketing And Retargeting.

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business, and hence the conversion rate is high.
You may engage in Retargeting on your site, or on a social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.

Mobile Marketing.

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps, and content should be customized for mobile devices.
By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of the mobile market continue to grow.

Interactive Marketing.

Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent of respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

So that use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.
Engage with the customers actively and customize offers based on their preferences and browsing activities.

Viral Marketing.

Viral Marketing is a strategy where a unique content spreads exponentially online because the content appreciated, shared and liked immensely.
This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

Email Marketing.

When you send a commercial message through email to a list of potential customers, this strategy called Email Marketing.
With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

Affiliate Marketing.

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you, customers. The performance may be based on conversions – promotions, leads or simply sales.
You may like also to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.
Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.
Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

Digital Media Planning And Buying.

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behavior, the media agency plans different platforms and formats to reach the desired audience. So that it studies reach and frequency of different web-based and mobile applications.
The agency works with different partners and buys relevant space and ideas. This called Media Buying.
In essence, Media Buying and Planning entails all the strategies that we have discussed above.

Web Analytics.

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.
Web Analytics confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint, and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives. So that Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use also a Web Analytics tool to track performance and plan your next move.

Effective Online Marketing: Best way to generate Lead

There are several ways and means of really bringing out the very best in a Digital marketing strategy. Understanding how online marketing works is of vital importance. Online marketing gives business owners the freedom to advertise and promote their products or services and receive an immediate response. Business owners can reap the benefits of this method of marketing as it is inexpensive and easy to start. All you need to do is choose an advertising medium that works for you and your businesses objectives. Your site will ultimately receive more traffic and thus more sales.

Best Online Marketing Solutions

Types of Online Marketing Strategies

The sole purpose of effective Digital marketing is to utilize the strategy that has the lowest possible cost and risk investment, in order to mmaximizesales potential and receive a high return on investment (profit).

Advantages and Benefits of Digital Marketing Include

Cost Effective

Advertising online offers one of the most cost-effective methods of marketing available in comparison with other mediums. Business owners are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what’s necessary in order to reap maximum rewards later on.

Online marketing allows for statistics to be measured more effectively

Virtually all elements of an online marketing campaign can be traced and tested in some way. Tracking and measuring is done almost instantaneously since online marketing encourages interaction by clicking on the ad and visiting the website, as well as other target actions.

Pay Per Click Advertising 

It is the most effective way to generate immediate traffic. Advantages of this form include only paying when a user clicks on your ad. The source of traffic easily tracked as well as identify which ads are achieving the best result in a campaign, and target an audience more specifically.

Online marketing campaigns

We can Implement it much faster than traditional forms of Marketing, reaching a targeted audience within a matter of days and in some cases, hours. Hence online marketing provides a greater flexibility level whereby campaigns altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.

Search Engine Optimization

SEO companies who specialize in helping companies best market their products and services online can successfully place them on the top or first page of major search engines and directories, such as Google, Bing, and Yahoo.

Target Audience Closeness

Online Marketing enables marketers to get close to a targeted audience and remain that way. Internet consumers are growing in numbers and staying online for longer periods. So a complete marketing cycle from A to Z achieved with online marketing offering the opportunity to create an initial brand awareness right through to customer purchases. Since internet consumers are adapting their lives to suit a variety of elements available for them to do and use online marketers, are able to capitalize on providing these opportunities.

Which type of digital Marketing Works: Top 5 Digital Marketing Services

Whenever you move to digital Marketing or choose digital Marketing, the first thing that comes into your mind is, where to start or which platform should I advertise on first. Here below are the top 5 Digital Marketing Services, which are the best for product or service advertisement

Search Engine Optimization (SEO)

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this website or content.

There are multiple strategies for optimizing your website(s) for search engines. Some of them are accepted by Google and others are regarded as rather shady and may result in Google penalizing your website. There is a strong connection between content, social media marketing, and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.

Social Media Marketing

The Social Media has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.

Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia

That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness of a brand.

Affiliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser is limited. This is because they only pay for conversions. Affiliate marketing is popular with bloggers and high-traffic website owners. They make money from selling other people’s products to their audience.

Email Marketing

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust. Eventually, you will be able to turn a percentage of your audience into customers.

Note that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter. The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset.

Mobile Marketing

Of course, many of the above types of digital marketing can take place on your mobile phone. You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories.

SMS Marketing has been around for some time now. And with technology like Bluetooth still, on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.

Source:           

Susanna Gebauer

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