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Paid Traffic vs Free Traffic: Which is Best Strategies of Gain Digital Marketing Traffic

Digital marketing has a lot of components to it. Well-planned Strategies of Digital Marketing Traffic are like a well-oiled machine which churns out revenue for the business. But the fuel that drives this machine is traffic. There are two types of traffic: Free Traffic and Paid Traffic. In this article, we will learn which type of traffic is better and why.

Though we call traffic from search engines and social media “free” traffic, it is not really free. Content attracts traffic, but there is a lot of time and energy invested in its creation. And that has its costs. So the real question here is: where do I invest my digital marketing budget? In creating content that can generate traffic in the long term, in paid advertising channels that generate instant traffic? To find out the answer, we have to dive deep into understanding how traffic is generated in the first place.

There Are Some Strategies of Digital Marketing Traffic

Strategies of Digital Marketing Traffic

Content is the source of all attention and traffic

People use the internet for content. This content can be information (education, news, updates etc.) or entertainment (music, movies etc.). If there is no content on the internet, then there is no web traffic generated in the first place.

  • A website like Facebook doesn’t create its own content but has created a way for us to share content with friends and family. We log in to Facebook to find out what others are up to and that’s also a form of content. We call Facebook a social media channel, but, at the end of the day, it is just a very efficient content curator.
  • Google also doesn’t create content on its own but organizes all the world’s information in an intelligent way. The search results page with links to other websites is the content that Google creates. We call Google a search engine, but it is also a content curator
  • Blogs, news websites, and other content channels on the web attract attention from people because they give away good content for free.

Attention a valuable resource because it converted into interest, then desire, then a decision, and then finally an action (a sale).

Buying a house vs renting a house

The two major ways to attract traffic online are similar to renting a house vs buying a house. If you buy a house, you are investing huge money upfront, but there is no need to pay rent every month.

Once the pain of investing money has gone away, you are living in your own home for free for the rest of your life. You also protected against inflation. And you will never be kicked out of your own house.

However, if you do not have money to invest, you can rent a house, but you kicked out the moment you stop paying the rent. Also, you have to pay more over time to adjust for inflation and you have no protection against it. If the house owner asks you to pay 50 percent more at some point, you have to, or else you will be kicked out.

Paid traffic is like renting a house

Depending on paid traffic is very much like renting a house to live in. The moment you stop paying other websites (be it Google, Facebook, or any other website), your traffic stops.

Without traffic, you will have no prospects and no customers. Also, historically, the cost of paid sources of traffic always keeps going up as you have more and more competition. Your margins will become thinner and thinner. You have no protection against such cost inflation.

Building a content asset is like buying a house

Investing in building a content asset is just like investing in a house. Once you have built a good content platform, you will keep getting high-quality traffic for a long time to come. After the content platform is built, it feels like you are getting the traffic for free.

And just like maintaining a house is easy once the initial construction is complete. It maintained a content asset is easy once you have finished building it. You just need to keep publishing good-quality content on a regular basis to keep the momentum going.

For example, a blog — Veetly.com — took one year to build to a significant level. But after that, all it took was a regular publishing schedule of quality content and since then the traffic has been growing steadily.

Free Traffic

Should we not invest in paid traffic at all?

I am not advocating that we shouldn’t invest money in paid traffic at all. It is OK to invest in paid traffic if you are using it to build your content assets instead of trying to sell directly.

If you try to sell directly using paid traffic, a huge percentage of it will not convert because you have not built a relationship with them and they do not trust you. And this model will not sustain for a long time because your margins will become thinner and at some point, non-existent.

You can use paid traffic to boost your content assets, and then drive sales from it. You can learn how to do it in my integrated digital marketing model. I also recommend that you read my secret to a successful content marketing campaign

Attention needs to be monetized

Content attracts attention. And creating content costs money. To create more content, one needs to monetize the attention in one way or the other. For example, I create a lot of content on this blog — and I get the attention of people like you who are interested in learning more about digital marketing.

I give away free content and people ‘pay‘ attention. But attention cannot pay my hosting and email marketing server bills. That’s why I also sell premium Products such as IVR Services and Email Marketing Services on my blog. But that’s not the only way to monetize people’s attention.

Attention makes up the top of the funnel. But it is not always necessary that I need to own the bottom of the funnel as well. Instead of selling my own products, I can ‘rent’ out the attention to people who do not have the top of the funnel (ToFu).

Digital Marketing

Conclusions

I hope this article gave you a clear idea about how to approach the biggest challenge in digital marketing getting Free traffic. Investment in content assets will always give you a healthy return of traffic in the long term. And when you are investing in paid ads, make sure you use the budget to amplify your content assets for a healthy ROI. Content the source of all attention and that’s why it a commonly accepted fact that ‘content is king

Top 4 Actionable Tip How to Write Good Content in Digital Marketing

A short guide with actionable tips to Write Good Content in Digital Marketing.

You have optimized your links, your H1 and P tags are perfect, what to do now. Well as stated it can take some time before the listings start hitting you and you can see the fruits of your labor. So what do we do waiting for the SERPS to start listing your site on the first few pages? You start writing more good content, yes more good content.

Here are Top 4 Tips How to Write Good Content in Digital Marketing

Write Good Content in Digital Marketing.

Write More Content Then Select One.

The search engines like content’s, their whole point of existence are to spider and index contents, rate and categorize what they just index and make sure that the user can find this content. And this is exactly what you should create good content for those little search engine spiders to eat. Write like a madman, and I do not mean just optimized text. Write content that is relevant to the products you intend to sell but don’t just write copy. You should write good content that you would be interested in reading yourself. If a user hits these pages in the SERPs, you want him to stay, learn more and possibly buy something or click on one of your advertisements.

Ok, I am done writing now what?

If you are done good writing, double it, the more, the better. A nice place to start of would be 50 pages of 400 or more words. I know that is about 20000 words, but it’s on the topic you should love, you’re selling it aren’t you?

Write More Interesting Content.

The problem with most content written for the search engine is it’s dull and not very interesting. It cannot be stated enough if you have interesting reading material you will get better and more traffic to your site. Study the topic most closely related to the products you offer on your website and write a nice 50-page document about it. If you are trying to sell holidays your best bet is to grab users with interesting travel guides. It would be of little use to write about search engine optimization, as the traffic will be very uninterested in your products; they are looking for SEO to help optimize their site. You can take the good content in digital marketing idea from other sites using the best paraphrase tool by SEO tools center to rephrase the article.

Writing Honest Product Comparisons.

A perfect and easy thing to write or get others to write them for you is product comparisons. The best thing would be to write honest product comparisons on the items you are selling on your website. So that makes people believe that what you are writing is an unbiased comparison between the products. Don’t get me wrong with the make people believe the statement.

You should never lie and always try to play it by the book. You just want your reader to believe it as much as you do. If you are having problems writing them yourself pay someone to compare the products you are selling. For you, it should not make to much difference if someone comes in on one of these pages and buy’s product a or b, you should be happy they came in and bought any product. So that you would not have this customer if the comparison was not written.

How To Get Free Good Content for Digital Marketing?

Some of you and perhaps all like the idea of things for free. I for sure hate working hours on end, doing tedious tasks while you could get someone else to do it for you. There are also several ways to get good content for free and take the strain off your back.

  • Steal the Good content from other sites, very naughty and can get you into serious problems.
  • Getting the user to write for you. You also need some sort of user base for this to work.
  • Aggregate the content of some news sites do.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Digital Marketing and Blockchain Technology is a very important part of any business. To make a brand more visible in this diverse society, a business must be able to use various online platforms effectively to advertise. One of these online platforms is social media. Nowadays digital marketing is growing rapidly. But another technology that is advancing rapidly is blockchain, which is set to change the world of digital marketing in a new way.

Let’s Understand What is Blockchain Technology.

The blockchain is a digital, decentralized technology that is growing and making a mark in different industries such as digital marketing. Blockchain keeps a record of the transactions that take place on the peer-to-peer networks. The list of records continuously grows. These records stored securely in numerous decentralized systems that are interconnected. As the blockchain doesn’t have a centralized point, it doesn’t have a single point of vulnerability, and hence is less vulnerable.

Now it is also growing in the digital marketing industry, adding a new revolution to the relationship between consumers and businesses. Blockchain aims to increase transparency in all sectors of a business as the information is stored digitally. This information can’t be tampered or deleted. This enables the companies to see the exact use of the funds and if the audience receives them or not. To get more idea about blockchain, one can always refer to several online blockchain tutorials to get a good grip in this area.

Affecting Data Privacy.

Blockchain can affect digital marketing in many ways, and one of the predicted changes is in the sharing of consumer’s data. One of the most serious issues in online activities is privacy. Companies have profiles for every customer based on visited sites, searches made, products purchased, and various other things.

Hacking and leakage of personal data online are commonplace. But these prevented through the use of blockchain technology. When a person uses an app or visits a site, then the company can no longer access the data, and all the personal information remains with the consumer. Due to blockchain technology, all the personal data of consumers remain safe

Blockchain Technology

Through this, the users will have control over the data and can determine how much data to share. This also means companies will also have to rely on different ways to collect data from consumers. Previously they automatically received data from consumers – now they will have to rely on consumers for receiving their data.

Changes In Digital Advertising.

Digital marketing is a type of marketing that still has a ways to go. Consumers always have one irritating issue faced by them – ad overloads. Companies always show and send users a load of advertisements instead of sending fewer advertisements. The main reason behind this is the lack of understanding of companies about their audience.

As they don’t know the taste of their audience, they just send numerous ads hoping one will catch their interest. Most of the time, these companies annoy users by popping ads on a page that consumers visit which takes up most of the screen, which can be extremely frustrating and intrusive for the consumers.

Not only are they annoying but these large ads can also drain the battery life of devices and take up bandwidth. Blockchain-based companies are introducing apps such as Basic Attention Token (BAT). That bring changes to the interaction between advertisers, users, and publishers.

The steps involved in this are:-

  • As consumers receive a commission from the BAT. The publishers also paid, but the amount they receive is larger than what consumers receive.
  • Advertisers can buy advertisements using the app on the brave platform.
  • Users will be able to decide the type of ads they want to see. Rather than dealing with an unwanted and unnecessary number of ads. They will be able to see the ads that peak their interest most. If a user sees an ad, then they will be paid with a certain small portion of what was paid to buy the ad by the advertiser.

What About Using Cryptocurrencies?

These are the new digital currencies that work based on blockchain technology. These not physical or actual coins or cash but used in the digital world. Where these stored in a digital wallet a person as coins. Just like in the real world, the values of these digital currencies also affected by supply and demand and many other things.

Cryptocurrencies

As blockchain is a decentralized technology, it assures the digital marketers that their transactions are secure by improving cybersecurity. Also, not controlled centrally – in simple words, nobody owns or controls the blockchain. With this, companies or businesses will be able to avail of the numerous advantages provided by blockchain.

No Intermediaries.

Beyond cryptocurrencies, blockchain offers a world of opportunities. It can affect the digital marketing industry greatly. One of this is the elimination of depending upon a middleman or intermediary in digital marketing, such as social media sites or Google. This can add more value to the ad campaigns of the companies.

Traditionally, marketers depend on these middlemen for the transactions made and also for the launch of ad campaigns. But with blockchain, there is no need to depend upon them. Blockchain eliminates the need for companies to communicate with website owners through a medium whenever an ad going published.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Previously this job was done by sites like Facebook or Google to make the communication between site owners and digital marketers. But with blockchain, there is no need for intermediaries when users sign a contract related to advertising. This ensures a significant increase in the income of digital marketers due to the cutting of cost that went to intermediaries previously.

More Transparency.

Previously advertisers knew very fewer details about the use of ads by publishers. Which led to high expenses for publishing ads and also in some cases ad fraud. But, with blockchain, the process more transparent – also they can learn who seeing their ads and know if it marketed to the right audience or not.

Clearly, blockchain is a very useful technology that revolutionizing various industries. And also have a great positive impact on the digital marketing industry.

Top 10 Brilliant Qualities of Successful Digital Marketing Leaders

The Digital Marketing World is demanding. It doesn’t respect what you did yesterday unless it provides value today. That is demands constant evolution, reinvention, and innovation to excel. So that needs highly effective leadership to steer through these times and transitions.

We are heading towards a world driven by artificial intelligence, machines & technology. Make no mistake about it. The digital revolution has changed the way businesses, societies and humans operate in their day to day lives.

Leaders in the digital marketing world need to be agile, open-minded, & collaborative to navigate the challenges. And seize the opportunities for achieving global scale and success. Here we explore attributes that make highly effective leaders in the digital marketing world!

These are Top 10 Brilliant Qualities of Successful Digital Marketing Leaders

Empower People.

The greatest leaders genuinely believe in the well being of their team members and people working with them. They rise up the ladder because they empower people and create a synergy effect where the sum total of efforts helps everyone in the team accomplish more.

The job of a leader is not merely to direct, but to grow and empower people where they can rise to their best. Great leaders build empathy and sensitivity to the needs of their people. They are persistent in the pursuit of improvement themselves and everyone in their team.

Focus And Foresight.

Today most organizations are driven by digital marketing technologies. The technologies are also disrupting old businesses and bringing new evolutions. A leader in the digital marketing age needs to stay focused amidst the rapidly changing landscape.

When there are too many choices, the probability of choosing the wrong ones is high. The best leaders are able to make the right bets. They have the foresight to understand what the future will hold for them. They are quick, adaptive but focused on the core objectives they want to achieve.

These leaders have the ability to visualize the future with clarity and chart their journey from their present.

Global Outlook.

The digital marketing world interconnected and bereft of barriers that curtail opportunities. Today it is relatively easier to build things with all the help available readily whenever you want. It is a crowded world. Everyone is looking for their share of attention.

So, how do you differentiate yourself? Great leaders aspire to be the best. They are satisfied with nothing less than the best. So that inspire their teams to work with an attitude of building things that are second to none. It attracts opportunities by building things that people love.

Companies like Google, Apple, Netflix, Facebook, and Amazon have all been driven by great leadership, especially relevant in the digital marketing age. It has resulted in enormous growth, scalability and unprecedented success for these companies.

Building Strong Relationships & Better Trust.

A Harvard Business Review survey reveals 58 percent of people say they trust strangers more than their own boss. It’s shocking but true. It is important for leaders to come out of their shell and engage more with their teams.

The culture of trust is built, when you allow your teams to make mistakes and let them learn from it. You embrace their faults as well as their strengths. It is not a zero-sum game; in fact, you only win when your team wins.

Great leaders are able to establish trust because they are authentic themselves. They communicate, operate with transparency and never mislead their people. You build trust by being trustworthy yourself.

Accomplishments, Not Just Activity.

In the digital age, spending time on your computer, getting busy doing nothing is quite common. Even the best ones are led into the trap of mistaking activity for progress. The most effective leaders are able to draw the line between activity and results.

These leaders are able to set benchmarks that result in progress oriented work for their teams and themselves. They understand the value of time, prioritize stuff and get things done. They benchmark their progress with the right metrics to achieve the key result areas. The never digress from the core.

Develop More Leaders.

A great leader develops more leaders at all levels. The reason it becomes more relevant in the digital marketing world is that decisions need to be taken at all levels. It is no longer the top-down approach. For many decisions and actions, the top leaders depend on advice from those working down the ladder.

People who are at the bottom of the ladder working on actual problems should be empowered to take their own decisions. As a leader, you have to trust their knowledge and guide them to acquire more skills.

The best leaders are open to new ideas and approaches. They can change their opinion to do what is in the best interest of the team.

learn And Grow, Self-Organise.

When opportunities are limitless, it is important to identify key focus areas beyond the hype, noise, and fads. The best leaders have a knack for picking the right technology trends that help them in their quest for sustainable success over a period of time.

They are able to build teams that are able to self-organize, learn and grow together. The knowledge base keeps evolving in the digital marketing world. So, it is indispensable to keep yourself updated.

View Failures As Experiments.

The best leaders view failures as experimentation to learn and get things right. It takes time to get things right when you are innovating. They give space for people to fail, experiment and ultimately build incredible things. The key is to constantly improve and keep learning in the process.

Leadership often tested during failures. The digital marketing world needs constant evolution, innovation, and reimagining new business models. It requires iterations and experiments to make things work.

Even the best and most innovative companies fail in their experiments, but they channelize learnings from these failures to build better solutions. The best leaders encourage their teams to experiment, improve, evolve and build incredible things as a result of this.

Unflinching Faith And Commitment.

What separates great leaders from ordinary ones? It is often the courage, conviction and the unflinching faith in their mission. It is the commitment and drives towards making something happen. They give it everything.

It is this strong conviction and ability to bear the pain for the common good that makes them great leaders. So that driven by a higher purpose and they are ready to sacrifice things to achieve it. They think long term.

The digital age one of convenience and comfort. It is way too easy to give up on things and settle for less than you are capable of. But, great leaders set their standards high. They are never ready to compromise on their vision, purpose, and dreams. They don’t give up until they’re done.

Conclusion

The digital marketing world is an age of communication, transparency, and empowerment. Leaders in business today are influencing relationships with other countries. Trade is shattering boundaries between nations and creating a level playing field promoting globalism. So that the digital leaders are writing the rules of the game, reshaping our world, and its future.

List of Top 13 Ways to Make Best Digital Marketing Services Work

It is no exaggeration that you live in a Digital World and from that perspective, it is imperative that your business has an impressive presence in the digital space. In essence, Digital Marketing Services is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

SEO (Search Engine Optimization).

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

SEM (Search Engine Marketing ).

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

Creation of Unique Content.

Research shows that content creation is a definitive method of marketing in 2014. All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.

Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on how to include content and market your startup or business free of cost.
Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way of branding your business.

SMM (Social Media Marketing).

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked. To create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

Best Digital Marketing Services

Display Digital Advertising.

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich media, interactive or video ads.
You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.
However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

Remarketing And Retargeting.

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business, and hence the conversion rate is high.
You may engage in Retargeting on your site, or on a social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.

Mobile Marketing.

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps, and content should be customized for mobile devices.
By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of the mobile market continue to grow.

Interactive Marketing.

Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent of respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

So that use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.
Engage with the customers actively and customize offers based on their preferences and browsing activities.

Viral Marketing.

Viral Marketing is a strategy where a unique content spreads exponentially online because the content appreciated, shared and liked immensely.
This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

Email Marketing.

When you send a commercial message through email to a list of potential customers, this strategy called Email Marketing.
With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

Affiliate Marketing.

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you, customers. The performance may be based on conversions – promotions, leads or simply sales.
You may like also to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.
Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.
Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

Digital Media Planning And Buying.

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behavior, the media agency plans different platforms and formats to reach the desired audience. So that it studies reach and frequency of different web-based and mobile applications.
The agency works with different partners and buys relevant space and ideas. This called Media Buying.
In essence, Media Buying and Planning entails all the strategies that we have discussed above.

Web Analytics.

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.
Web Analytics confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint, and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives. So that Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use also a Web Analytics tool to track performance and plan your next move.

What Is Capability Of SEO In Your Business?

Digital Marketing Services different are at different points of maturity and knowledge levels of search, and may also have organizational challenges that create barriers to implementing the work.

Digital marketing agency, it is imperative to understand where the organization falls on the maturity curve so that better recommendations tailored to meet organizational goals.

This is where a maturity model is required, which can help diagnose the current maturity of the business in a certain area, and So that help identifies to the focus efforts to evolve to the next stage on the maturity curve. So it provides a great way for marketers to analyze where the organization is, and understand how to move forward together.

Technical SEO capabilities maturity

The various SEO capabilities criteria on which an organization’s maturity level analyzed include –

Content –

How integrated is organic search into the digital content marketing practice and process?

On-page –

How limited or extensive is on-page optimization for a brand’s content?

Off-page –

The depth of a brand’s off-site optimization including local listings, link building, social profiles, etc.

Mobile-friendliness –

How mobile friendly and mobile optimized is the brand?

Technical –

How consistently the best technical practices implemented and maintained?

Technological –

The depth of adoption of new technology that impacts search like AMP, voice search, etc.

Collaboration –

How well relevant stakeholders integrate and collaborate to execute the work?

SEO capabilities maturity stages

  • The level of harmful/damaging SEO practices
  • No tactical implementation of SEO strategies
  • The least possible structure and pre-planning with a few SEO strategies in place, so that where minimum skills and work are implemented
  • Efforts being put in to dedicate resources for implementing so that  best practices and staying in trend
  • Implementation of the basic best practices, and testing new techniques to improve search presence
  • SEO is the whole and soul of the marketing DNA with resources and processes in place, so that along with continual reviewing and optimization of the processes

Analysis

For organizations at the lower end of the maturity scale, advanced work like AMP and voice searches not recommended. alternativelybasics, like cleaning up, fixing meta tags, and securing the website, are importanthoweverorganizations on the higher end of the maturity scale would require advanced tips in preference to wasting their time with the basics.

Search practice maturity criteria

The various search practice maturity criteria are as follows –

Knowledge & learning –

The organization learned so that about search and committed to continuous learning?

Resources and integration –

Amount of resources invested in SEO like developers, data analysts, and copywriters so that who can implement organic search successfully

Capacities and capabilities –

The number of skills and capabilities allocated so that to work in terms of human resources and budget

Processes and policies –

Existence and improvisations of documented  so that processes for inclusion of organic search

Planning and preparation –

Do organic search align with the business, brand, or campaign goals/?  proactively planned or reactive?

Search practice stages of maturity

  • Knowledge & learning –

The organization learned about search and committed to continuous learning?

  • Resources and integration –

Amount of resources invested in SEO like developers, data analysts, and so that copywriters who can implement organic search successfully

  • Capacities and capabilities –

Is that number of skills and capabilities being allocated to work in terms of human resources and budget

Analysis

Organizations at the lower end of the curve, there can be no connection between stakeholders, no defined and repeatable processes,  So that which means that it doesn’t matter what projects recommended.

Organizations at the higher end of the curve, So that only minor areas of improvement need identifying to keep perfecting the process.

It is with the help of the above criteria and scorecards so that professionals offering digital marketing services in India can identify their clients and understand where to start working. So that finding the strengths to capitalize upon, areas so that need to be worked upon, and tackling all of it together is of prime importance.

6 Best Online Marketing Strategies for Small Business

Best Online Marketing Strategies

1. Target your audience

Many small businesses don’t run adequately targeted campaigns, despite the fact that targeting is one of online Marketing’s primary advantages. Indeed, you should be able to create an accurate target customer profile based on the data you’ve collected. With this information in hand, and what you know about your current client, you can begin to target similar demographics and psycho graphics with your campaigns to attract more customers. Whether you’re advertising online or off, make sure your copy and imagery reflect the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your Marketing

Best Online Marketing Strategies

Many small businesses simply have no idea whether their advertising is actually working. This simply won’t do. Online Marketing platforms like Google AdWords and Facebook provide you with extensive stats related to your ads and will help you determine what is working and what isn’t. This doesn’t mean that you won’t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

3. Know when to advertise 

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach. But if you think back to your business launch, odds are you did a lot of things that can’t be scaled.

Best Online Marketing Strategies

There’s no way for you to sustain a similar marketing and advertising initiative throughout the entire year. If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

4. Brand well

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they’re using.

Best Online Marketing Strategies

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

5. Use your resources well

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources. A Facebook ad campaign would be much more practical since you can control your daily spend.

Best Online Marketing Strategies

6. Show up in the right places

It’s dangerous to make too many assumptions about your target customer. For example, if there’s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you’re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio show they listen to and so on.

Web Security Importance in Digital Marketing

Web Security Importance

A proper digital marketing campaign requires a considerable investment of your time and effort. To obtain success, you need to conduct market research, identify your audience, develop content, plan customer retention versus prospect conversion, and think about how it all fits into your sales funnel.

Developing a good strategy is crucial for success in digital marketing. However, you also need to think about web security. Neglecting this aspect can involve risks for both you and your customers.

Here are some common forms of cyber-attacks and ways you can keep your company and your customers safe.

Malware of All Sorts

Web Security Importance

When doing any tasks on your computer, a primary concern is keeping your information safe. When you’re handling company and customer data, you need to give security even greater thought.

The internet has made our lives simpler, more interesting, and most of us love it. However, it is also filled with potential perils. If a site is malicious, sometimes it’s enough just to open it to get infected, without clicking on anything.

Malvertising is another way hackers can get into your system. They install malware in ads that appear on trusted websites. If you click on them you could unknowingly download and install malware on your computer.

There are numerous types of malware that can endanger your system. Viruses can spread through your network corrupting data and system files. Spyware can be installed on your computer to record keystrokes, emails, passwords, and other data that can be sent back to hackers.

Ransomware can take control of your system and the cybercriminals demand money before they’ll release the hijacked resources back to you. Be careful when browsing the internet; don’t open sites that seem suspicious. Installing an antivirus browser plug-in or extension can help you decide whether to click or not.

WordPress Security

Web Security Importance

WordPress is the most popular content management system used today – so hackers know it well. This platform is a favorite target because more than 70 percent of WordPress sites are not optimized for security. If you use WordPress, it’s a good idea to get familiar with its security features and install updates as they become available.

The majority of hackers aren’t interested in stealing your data or deleting files, but taking over your email accounts. Unscrupulous spammers want to use your server to send spam email. Spamming is a common practice and most ISPs and software filters will block an IP address identified as a source of spam.

Newer versions of WordPress and security plugins specifically address system fixes and new security threats. WordPress has a wide support community where you can find help on the right configurations and best plugins for your protection.

Non-Human Traffic

More than a half of web traffic is non-human. This includes bots committing click fraud, scrapers that record links and other info from every page on a site, spam bots, and more. The automated nature of online advertising is a perfect hunting ground for these bots.

Impersonators are pieces of software that can capture and recreate user credentials. These can open the way to spy bots, DDoS (Distributed Denial of Service) agents, or fraudulent browsers.

Companies need extra protection because their networks can become sources of botnet-based attack. That is why you should also consider implementing a honeypot, a false infiltration opportunity. If it becomes infiltrated, you might be able to get botnet recognition signatures for it.

Web Security Importance

Another way to combat these threats is to share the information with parties who can track the originating IP addresses, or expose false domain lists. Websites can fight bots with CAPTCHA tests which ensure the user is human.

Personal and Payment Details

In order to pay for advertising, you’ll have to provide a method of payment. Unfortunately, there will be hackers looking to capture your account and password information.

This type of spyware keeps track of your every keystroke. So, when you are logging into your email or payment accounts, hackers could easily log your username and password. This means they could quickly get ahold of all of your personal information which could even lead to identity theft. It is important to know how to prevent this by installing the necessary software and using two-factor authentication.

If one of your clients suffers from fraud through your site, you could lose business from the blow to your brand reputation and the loss of client confidence. The customers need to trust your business with their information in order to come back. Choose PayPal, as one of the safest methods of payment online.

Social Media

Web Security Importance

Hackers are familiar with the major social sites. They aren’t always after account information; some just want to create chaos for you and your customers. They can make changes to your profile, including adding offensive photos or false statements, which will offend your followers. They may send spam or inappropriate emails from your account to your customers, create dangerous links, and more.

In order to prevent this, you should use strong passwords and change them regularly. Strong passwords have at least 12 characters: lower-case and capital letters, numbers and symbols. Don’t use dictionary phrases or obvious substitutions, like replacing the letter “O” for zero. Try using random phrases: mix up words that don’t usually go together, and create passphrases. Stop to think about the possible risks and consequences of anything you post on social sites. Avoid personal information, and never click on anything suspicious.

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