Since 2015    |    Investors Relations     | 

Contact Number : 

0141-4108656
Articles Tagged with

Best Digital Marketing Company

Home / Best Digital Marketing Company

Paid Traffic vs Free Traffic: Which is Best Strategies of Gain Digital Marketing Traffic

Digital marketing has a lot of components to it. Well-planned Strategies of Digital Marketing Traffic are like a well-oiled machine which churns out revenue for the business. But the fuel that drives this machine is traffic. There are two types of traffic: Free Traffic and Paid Traffic. In this article, we will learn which type of traffic is better and why.

Though we call traffic from search engines and social media “free” traffic, it is not really free. Content attracts traffic, but there is a lot of time and energy invested in its creation. And that has its costs. So the real question here is: where do I invest my digital marketing budget? In creating content that can generate traffic in the long term, in paid advertising channels that generate instant traffic? To find out the answer, we have to dive deep into understanding how traffic is generated in the first place.

There Are Some Strategies of Digital Marketing Traffic

Strategies of Digital Marketing Traffic

Content is the source of all attention and traffic

People use the internet for content. This content can be information (education, news, updates etc.) or entertainment (music, movies etc.). If there is no content on the internet, then there is no web traffic generated in the first place.

  • A website like Facebook doesn’t create its own content but has created a way for us to share content with friends and family. We log in to Facebook to find out what others are up to and that’s also a form of content. We call Facebook a social media channel, but, at the end of the day, it is just a very efficient content curator.
  • Google also doesn’t create content on its own but organizes all the world’s information in an intelligent way. The search results page with links to other websites is the content that Google creates. We call Google a search engine, but it is also a content curator
  • Blogs, news websites, and other content channels on the web attract attention from people because they give away good content for free.

Attention a valuable resource because it converted into interest, then desire, then a decision, and then finally an action (a sale).

Buying a house vs renting a house

The two major ways to attract traffic online are similar to renting a house vs buying a house. If you buy a house, you are investing huge money upfront, but there is no need to pay rent every month.

Once the pain of investing money has gone away, you are living in your own home for free for the rest of your life. You also protected against inflation. And you will never be kicked out of your own house.

However, if you do not have money to invest, you can rent a house, but you kicked out the moment you stop paying the rent. Also, you have to pay more over time to adjust for inflation and you have no protection against it. If the house owner asks you to pay 50 percent more at some point, you have to, or else you will be kicked out.

Paid traffic is like renting a house

Depending on paid traffic is very much like renting a house to live in. The moment you stop paying other websites (be it Google, Facebook, or any other website), your traffic stops.

Without traffic, you will have no prospects and no customers. Also, historically, the cost of paid sources of traffic always keeps going up as you have more and more competition. Your margins will become thinner and thinner. You have no protection against such cost inflation.

Building a content asset is like buying a house

Investing in building a content asset is just like investing in a house. Once you have built a good content platform, you will keep getting high-quality traffic for a long time to come. After the content platform is built, it feels like you are getting the traffic for free.

And just like maintaining a house is easy once the initial construction is complete. It maintained a content asset is easy once you have finished building it. You just need to keep publishing good-quality content on a regular basis to keep the momentum going.

For example, a blog — Veetly.com — took one year to build to a significant level. But after that, all it took was a regular publishing schedule of quality content and since then the traffic has been growing steadily.

Free Traffic

Should we not invest in paid traffic at all?

I am not advocating that we shouldn’t invest money in paid traffic at all. It is OK to invest in paid traffic if you are using it to build your content assets instead of trying to sell directly.

If you try to sell directly using paid traffic, a huge percentage of it will not convert because you have not built a relationship with them and they do not trust you. And this model will not sustain for a long time because your margins will become thinner and at some point, non-existent.

You can use paid traffic to boost your content assets, and then drive sales from it. You can learn how to do it in my integrated digital marketing model. I also recommend that you read my secret to a successful content marketing campaign

Attention needs to be monetized

Content attracts attention. And creating content costs money. To create more content, one needs to monetize the attention in one way or the other. For example, I create a lot of content on this blog — and I get the attention of people like you who are interested in learning more about digital marketing.

I give away free content and people ‘pay‘ attention. But attention cannot pay my hosting and email marketing server bills. That’s why I also sell premium Products such as IVR Services and Email Marketing Services on my blog. But that’s not the only way to monetize people’s attention.

Attention makes up the top of the funnel. But it is not always necessary that I need to own the bottom of the funnel as well. Instead of selling my own products, I can ‘rent’ out the attention to people who do not have the top of the funnel (ToFu).

Digital Marketing

Conclusions

I hope this article gave you a clear idea about how to approach the biggest challenge in digital marketing getting Free traffic. Investment in content assets will always give you a healthy return of traffic in the long term. And when you are investing in paid ads, make sure you use the budget to amplify your content assets for a healthy ROI. Content the source of all attention and that’s why it a commonly accepted fact that ‘content is king

5 Steps To A Successful Education Sector Marketing Strategy

Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year. And with the rise of digital marketing channels. Marketing your educational institution effectively is becoming even more competitive and complex.

Students (and their parents) now expect online entry forms and a presence on social media, and candidate recruitment becoming a year-round activity – and as digital channels continue to evolve, even established educational suppliers should be re-evaluating their marketing strategy annually.

So how can you ensure your education sector marketing strategy set for success? Some of it will always be down to the context and objectives of your school, college or university, but…..

Here Are Some Successful Education Sector Marketing Strategy

Consider Key Timings

Look at when in the year you can best plan or review your marketing strategy, also allowing time for implementation. Recommended timings are preparing for the new academic year in JUNE and getting ready for the new financial year and spring term in NOVEMBER.

Education Sector Marketing Strategy

Regardless of your budget, setting aside time at critical points in the year to work on your marketing strategy will help you generate demand that leads to filling those spaces. It’s also worth remembering to keep future candidates warm throughout the year. Don’t just see candidate recruitment as a one-off ‘open day’, as competitors will find it all too easy to creep up and steal prospective students from you when you least expect it if you’re not at the top of your game year round.

Understand And Use Social Media

Prospective students now expect you have a strong social media presence across key channels, including Facebook, Twitter, and YouTube. Being present on these channels helps you keep your college in front of mind so make sure you’re making the most of social platforms. To make sure you’re making the most of the latest channels,

Education Sector Marketing

Become A ‘Page One’ Search Result On Google

When parents and students are researching suitable education providers online, it’s essential that you’re a top result. As Google is the most popular search engine, Google AdWords is the most effective way to help drive traffic to your website. There is, of course, a huge amount of relevant competition in AdWords. So it’s important you know what you’re doing when setting this up! It’s also a good idea to work with someone who is experienced in SEM, otherwise, it can become very expensive.

Take A Multi-Channel Approach BUT Join It Up

Prospectuses remain key and still the best place to tell the story of your college/university, from results to reputation and facilities to extracurricular activities – but they shouldn’t be seen as a document in a silo.

Marketing Strategy

The print is most definitely not dead (especially in the world of education). But make sure your prospectus is also featured on your digital. Social and email communications as well as any promotional items you give out at events. Keep your theme joined up throughout to make the most of your investment.

Get Some Credibility

Testimonials from past students. Awards you’ve won as well as your latest results are crucial to building up the credibility behind your story. These are all great endorsements which can be incredibly powerful, just like the ‘Fleely.Com’ effect on the leisure industry.

Contact Us

For more on education sector marketing, we’ll soon be releasing our ‘Fleely.com 2019’. Where we will share the thoughts and opinions of prospective students. And parents about what they liked about how last year’s prospectuses and what changes they would like to see. So if you’re about to kick off the development of your prospectus for this year. Don’t miss out on reading this great insight! To register for a free copy of the document or to set up a chat with us for advice on your marketing strategy this year, call +91-9636233337 or email sales@vmayo.com

Be the Superhero for Next Marketing Trend

In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.

It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.

Give Your Brand a Voice

The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.

By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.

Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.

The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.

Future of Digital Marketing

And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.

The future of Digital Marketing

Virtual reality (VR)

This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.

Future of Digital Marketing

Augmented Reality (AR)

A more advanced form of Virtual Reality. While VR replaces the real world with a simulated one, AR creates a real-time interactive environment in which, a user can digitally manipulate information.

Visual Messaging and less text

Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.

Future of Digital Marketing

Reliance on Digital Data for Decision Making

Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.

Future of Digital Marketing

 

 

Wearable Digital Devices

These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.

Future of Digital Marketing

Human Intelligence vs Artificial intelligence

We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.

This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.

Zomato enters B2B food tech space by acquiring TongueStun for $18 Millions

Zomato(Deepinder Goyal, CEO) Founded by Manjunath Ramakrishnan, TongueStun follows an online marketplace model and has raised close to $5 million from Unicorn Ventures and 03 Capital, a fund focused on hospitality. TongueStun has over 1,500 companies on its platform and has over 1,000 curated food partners. Some of the company’s clients are Mindtree, Accenture, and Deloitte.

After Zomato’s big acquisition push in 2015 and 2016, the Delhi-NCR based food tech startup has now acquired TongueStun, a Bengaluru-based online caterer and office canteen aggregator. Media reports suggest that the cash and stock deal was valued at $18 million.

With this acquisition, Zomato makes its entry to the B2B segment. TongueStun will now be incorporated into the Zomato app, and reports suggest that the Ant Financial-backed unicorn will be using TongueStun’s network to help restaurant partners to cater to a larger corporate market.

The B2B food delivery space seems to be getting some traction as earlier this year HungerBox, a Bengaluru based B2B food tech platform, raised $2.5 million in pre-Series A funding led by Lionrock Capital and Kris Gopalakrishnan, Co-Founder, Infosys. HungerBox also counts GrowthStory, the venture-builder platform founded by serial entrepreneurs K Ganesh and Meena Ganesh, as one of its promoters.

TongueStun

An Official Statement of The Company Says-

“Food at work is an important segment and TongueStun is the largest player in the segment. We see immense growth opportunity in the food at the workspace and with the help of TongueStun. We hope we’re able to delight users at their workplaces as well. This market is very high frequency, and customers are very sticky as they end up placing more than 20 orders a month on the TongueStun platform. The team at TongueStun has worked hard to build an incredible produce and service and will not change. The team at TongueStun will continue to learn and grow in their current roles. In fact, even the services will continue as is, in the same shape and form for all business partners.

The statement adds with time TongueStun’s app capabilities will be available on Zomato. “We will also use the TongueStun network. It is to provide more opportunities for our restaurant partners to cater to a larger corporate market.”

Growth, Breaking Even And International Expansion

Zomato had last year acquired Runner, the Bengaluru-based hyperlocal delivery platform, to up its delivery game and compete with Swiggy. The company has made over 12 acquisitions so far and most of the acquisitions were made in 2015 across different geographies.

On Tuesday, Zomato also announced that it would be delisting a set of FSSAI non-compliant restaurants from its platform.

It is interesting to see that both the food tech unicorns – Swiggy and Zomato – are in an aggressive growth battle. Swiggy has acquired 48East and Mumbai-based Scootsy and has also launched Swiggy Access, Capital Assist and Packaging Assist.

Food Tech

The team claims its food delivery business set to touch close to 2.5x in the next four months and has a monthly order run rate of 16.5 million. The team has a fleet of over 55,000 delivery partners, and it delivers food in 34 Indian cities presently.

Both the companies at loggerheads and if sources believed. Swiggy said to be in talks to raise an additional $200 million. So that funding from Chinese investor Tencent at a valuation of $2.5 billion to $3 billion.

It will be interesting to see how this food battle will pan out.

Top 4 Actionable Tip How to Write Good Content in Digital Marketing

A short guide with actionable tips to Write Good Content in Digital Marketing.

You have optimized your links, your H1 and P tags are perfect, what to do now. Well as stated it can take some time before the listings start hitting you and you can see the fruits of your labor. So what do we do waiting for the SERPS to start listing your site on the first few pages? You start writing more good content, yes more good content.

Here are Top 4 Tips How to Write Good Content in Digital Marketing

Write Good Content in Digital Marketing.

Write More Content Then Select One.

The search engines like content’s, their whole point of existence are to spider and index contents, rate and categorize what they just index and make sure that the user can find this content. And this is exactly what you should create good content for those little search engine spiders to eat. Write like a madman, and I do not mean just optimized text. Write content that is relevant to the products you intend to sell but don’t just write copy. You should write good content that you would be interested in reading yourself. If a user hits these pages in the SERPs, you want him to stay, learn more and possibly buy something or click on one of your advertisements.

Ok, I am done writing now what?

If you are done good writing, double it, the more, the better. A nice place to start of would be 50 pages of 400 or more words. I know that is about 20000 words, but it’s on the topic you should love, you’re selling it aren’t you?

Write More Interesting Content.

The problem with most content written for the search engine is it’s dull and not very interesting. It cannot be stated enough if you have interesting reading material you will get better and more traffic to your site. Study the topic most closely related to the products you offer on your website and write a nice 50-page document about it. If you are trying to sell holidays your best bet is to grab users with interesting travel guides. It would be of little use to write about search engine optimization, as the traffic will be very uninterested in your products; they are looking for SEO to help optimize their site. You can take the good content in digital marketing idea from other sites using the best paraphrase tool by SEO tools center to rephrase the article.

Writing Honest Product Comparisons.

A perfect and easy thing to write or get others to write them for you is product comparisons. The best thing would be to write honest product comparisons on the items you are selling on your website. So that makes people believe that what you are writing is an unbiased comparison between the products. Don’t get me wrong with the make people believe the statement.

You should never lie and always try to play it by the book. You just want your reader to believe it as much as you do. If you are having problems writing them yourself pay someone to compare the products you are selling. For you, it should not make to much difference if someone comes in on one of these pages and buy’s product a or b, you should be happy they came in and bought any product. So that you would not have this customer if the comparison was not written.

How To Get Free Good Content for Digital Marketing?

Some of you and perhaps all like the idea of things for free. I for sure hate working hours on end, doing tedious tasks while you could get someone else to do it for you. There are also several ways to get good content for free and take the strain off your back.

  • Steal the Good content from other sites, very naughty and can get you into serious problems.
  • Getting the user to write for you. You also need some sort of user base for this to work.
  • Aggregate the content of some news sites do.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Digital Marketing and Blockchain Technology is a very important part of any business. To make a brand more visible in this diverse society, a business must be able to use various online platforms effectively to advertise. One of these online platforms is social media. Nowadays digital marketing is growing rapidly. But another technology that is advancing rapidly is blockchain, which is set to change the world of digital marketing in a new way.

Let’s Understand What is Blockchain Technology.

The blockchain is a digital, decentralized technology that is growing and making a mark in different industries such as digital marketing. Blockchain keeps a record of the transactions that take place on the peer-to-peer networks. The list of records continuously grows. These records stored securely in numerous decentralized systems that are interconnected. As the blockchain doesn’t have a centralized point, it doesn’t have a single point of vulnerability, and hence is less vulnerable.

Now it is also growing in the digital marketing industry, adding a new revolution to the relationship between consumers and businesses. Blockchain aims to increase transparency in all sectors of a business as the information is stored digitally. This information can’t be tampered or deleted. This enables the companies to see the exact use of the funds and if the audience receives them or not. To get more idea about blockchain, one can always refer to several online blockchain tutorials to get a good grip in this area.

Affecting Data Privacy.

Blockchain can affect digital marketing in many ways, and one of the predicted changes is in the sharing of consumer’s data. One of the most serious issues in online activities is privacy. Companies have profiles for every customer based on visited sites, searches made, products purchased, and various other things.

Hacking and leakage of personal data online are commonplace. But these prevented through the use of blockchain technology. When a person uses an app or visits a site, then the company can no longer access the data, and all the personal information remains with the consumer. Due to blockchain technology, all the personal data of consumers remain safe

Blockchain Technology

Through this, the users will have control over the data and can determine how much data to share. This also means companies will also have to rely on different ways to collect data from consumers. Previously they automatically received data from consumers – now they will have to rely on consumers for receiving their data.

Changes In Digital Advertising.

Digital marketing is a type of marketing that still has a ways to go. Consumers always have one irritating issue faced by them – ad overloads. Companies always show and send users a load of advertisements instead of sending fewer advertisements. The main reason behind this is the lack of understanding of companies about their audience.

As they don’t know the taste of their audience, they just send numerous ads hoping one will catch their interest. Most of the time, these companies annoy users by popping ads on a page that consumers visit which takes up most of the screen, which can be extremely frustrating and intrusive for the consumers.

Not only are they annoying but these large ads can also drain the battery life of devices and take up bandwidth. Blockchain-based companies are introducing apps such as Basic Attention Token (BAT). That bring changes to the interaction between advertisers, users, and publishers.

The steps involved in this are:-

  • As consumers receive a commission from the BAT. The publishers also paid, but the amount they receive is larger than what consumers receive.
  • Advertisers can buy advertisements using the app on the brave platform.
  • Users will be able to decide the type of ads they want to see. Rather than dealing with an unwanted and unnecessary number of ads. They will be able to see the ads that peak their interest most. If a user sees an ad, then they will be paid with a certain small portion of what was paid to buy the ad by the advertiser.

What About Using Cryptocurrencies?

These are the new digital currencies that work based on blockchain technology. These not physical or actual coins or cash but used in the digital world. Where these stored in a digital wallet a person as coins. Just like in the real world, the values of these digital currencies also affected by supply and demand and many other things.

Cryptocurrencies

As blockchain is a decentralized technology, it assures the digital marketers that their transactions are secure by improving cybersecurity. Also, not controlled centrally – in simple words, nobody owns or controls the blockchain. With this, companies or businesses will be able to avail of the numerous advantages provided by blockchain.

No Intermediaries.

Beyond cryptocurrencies, blockchain offers a world of opportunities. It can affect the digital marketing industry greatly. One of this is the elimination of depending upon a middleman or intermediary in digital marketing, such as social media sites or Google. This can add more value to the ad campaigns of the companies.

Traditionally, marketers depend on these middlemen for the transactions made and also for the launch of ad campaigns. But with blockchain, there is no need to depend upon them. Blockchain eliminates the need for companies to communicate with website owners through a medium whenever an ad going published.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Previously this job was done by sites like Facebook or Google to make the communication between site owners and digital marketers. But with blockchain, there is no need for intermediaries when users sign a contract related to advertising. This ensures a significant increase in the income of digital marketers due to the cutting of cost that went to intermediaries previously.

More Transparency.

Previously advertisers knew very fewer details about the use of ads by publishers. Which led to high expenses for publishing ads and also in some cases ad fraud. But, with blockchain, the process more transparent – also they can learn who seeing their ads and know if it marketed to the right audience or not.

Clearly, blockchain is a very useful technology that revolutionizing various industries. And also have a great positive impact on the digital marketing industry.

Top 10 Brilliant Qualities of Successful Digital Marketing Leaders

The Digital Marketing World is demanding. It doesn’t respect what you did yesterday unless it provides value today. That is demands constant evolution, reinvention, and innovation to excel. So that needs highly effective leadership to steer through these times and transitions.

We are heading towards a world driven by artificial intelligence, machines & technology. Make no mistake about it. The digital revolution has changed the way businesses, societies and humans operate in their day to day lives.

Leaders in the digital marketing world need to be agile, open-minded, & collaborative to navigate the challenges. And seize the opportunities for achieving global scale and success. Here we explore attributes that make highly effective leaders in the digital marketing world!

These are Top 10 Brilliant Qualities of Successful Digital Marketing Leaders

Empower People.

The greatest leaders genuinely believe in the well being of their team members and people working with them. They rise up the ladder because they empower people and create a synergy effect where the sum total of efforts helps everyone in the team accomplish more.

The job of a leader is not merely to direct, but to grow and empower people where they can rise to their best. Great leaders build empathy and sensitivity to the needs of their people. They are persistent in the pursuit of improvement themselves and everyone in their team.

Focus And Foresight.

Today most organizations are driven by digital marketing technologies. The technologies are also disrupting old businesses and bringing new evolutions. A leader in the digital marketing age needs to stay focused amidst the rapidly changing landscape.

When there are too many choices, the probability of choosing the wrong ones is high. The best leaders are able to make the right bets. They have the foresight to understand what the future will hold for them. They are quick, adaptive but focused on the core objectives they want to achieve.

These leaders have the ability to visualize the future with clarity and chart their journey from their present.

Global Outlook.

The digital marketing world interconnected and bereft of barriers that curtail opportunities. Today it is relatively easier to build things with all the help available readily whenever you want. It is a crowded world. Everyone is looking for their share of attention.

So, how do you differentiate yourself? Great leaders aspire to be the best. They are satisfied with nothing less than the best. So that inspire their teams to work with an attitude of building things that are second to none. It attracts opportunities by building things that people love.

Companies like Google, Apple, Netflix, Facebook, and Amazon have all been driven by great leadership, especially relevant in the digital marketing age. It has resulted in enormous growth, scalability and unprecedented success for these companies.

Building Strong Relationships & Better Trust.

A Harvard Business Review survey reveals 58 percent of people say they trust strangers more than their own boss. It’s shocking but true. It is important for leaders to come out of their shell and engage more with their teams.

The culture of trust is built, when you allow your teams to make mistakes and let them learn from it. You embrace their faults as well as their strengths. It is not a zero-sum game; in fact, you only win when your team wins.

Great leaders are able to establish trust because they are authentic themselves. They communicate, operate with transparency and never mislead their people. You build trust by being trustworthy yourself.

Accomplishments, Not Just Activity.

In the digital age, spending time on your computer, getting busy doing nothing is quite common. Even the best ones are led into the trap of mistaking activity for progress. The most effective leaders are able to draw the line between activity and results.

These leaders are able to set benchmarks that result in progress oriented work for their teams and themselves. They understand the value of time, prioritize stuff and get things done. They benchmark their progress with the right metrics to achieve the key result areas. The never digress from the core.

Develop More Leaders.

A great leader develops more leaders at all levels. The reason it becomes more relevant in the digital marketing world is that decisions need to be taken at all levels. It is no longer the top-down approach. For many decisions and actions, the top leaders depend on advice from those working down the ladder.

People who are at the bottom of the ladder working on actual problems should be empowered to take their own decisions. As a leader, you have to trust their knowledge and guide them to acquire more skills.

The best leaders are open to new ideas and approaches. They can change their opinion to do what is in the best interest of the team.

learn And Grow, Self-Organise.

When opportunities are limitless, it is important to identify key focus areas beyond the hype, noise, and fads. The best leaders have a knack for picking the right technology trends that help them in their quest for sustainable success over a period of time.

They are able to build teams that are able to self-organize, learn and grow together. The knowledge base keeps evolving in the digital marketing world. So, it is indispensable to keep yourself updated.

View Failures As Experiments.

The best leaders view failures as experimentation to learn and get things right. It takes time to get things right when you are innovating. They give space for people to fail, experiment and ultimately build incredible things. The key is to constantly improve and keep learning in the process.

Leadership often tested during failures. The digital marketing world needs constant evolution, innovation, and reimagining new business models. It requires iterations and experiments to make things work.

Even the best and most innovative companies fail in their experiments, but they channelize learnings from these failures to build better solutions. The best leaders encourage their teams to experiment, improve, evolve and build incredible things as a result of this.

Unflinching Faith And Commitment.

What separates great leaders from ordinary ones? It is often the courage, conviction and the unflinching faith in their mission. It is the commitment and drives towards making something happen. They give it everything.

It is this strong conviction and ability to bear the pain for the common good that makes them great leaders. So that driven by a higher purpose and they are ready to sacrifice things to achieve it. They think long term.

The digital age one of convenience and comfort. It is way too easy to give up on things and settle for less than you are capable of. But, great leaders set their standards high. They are never ready to compromise on their vision, purpose, and dreams. They don’t give up until they’re done.

Conclusion

The digital marketing world is an age of communication, transparency, and empowerment. Leaders in business today are influencing relationships with other countries. Trade is shattering boundaries between nations and creating a level playing field promoting globalism. So that the digital leaders are writing the rules of the game, reshaping our world, and its future.

List of Top 13 Ways to Make Best Digital Marketing Services Work

It is no exaggeration that you live in a Digital World and from that perspective, it is imperative that your business has an impressive presence in the digital space. In essence, Digital Marketing Services is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

SEO (Search Engine Optimization).

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

SEM (Search Engine Marketing ).

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

Creation of Unique Content.

Research shows that content creation is a definitive method of marketing in 2014. All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.

Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on how to include content and market your startup or business free of cost.
Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way of branding your business.

SMM (Social Media Marketing).

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked. To create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

Best Digital Marketing Services

Display Digital Advertising.

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich media, interactive or video ads.
You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.
However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

Remarketing And Retargeting.

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business, and hence the conversion rate is high.
You may engage in Retargeting on your site, or on a social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.

Mobile Marketing.

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps, and content should be customized for mobile devices.
By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of the mobile market continue to grow.

Interactive Marketing.

Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent of respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

So that use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.
Engage with the customers actively and customize offers based on their preferences and browsing activities.

Viral Marketing.

Viral Marketing is a strategy where a unique content spreads exponentially online because the content appreciated, shared and liked immensely.
This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

Email Marketing.

When you send a commercial message through email to a list of potential customers, this strategy called Email Marketing.
With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

Affiliate Marketing.

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you, customers. The performance may be based on conversions – promotions, leads or simply sales.
You may like also to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.
Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.
Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

Digital Media Planning And Buying.

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behavior, the media agency plans different platforms and formats to reach the desired audience. So that it studies reach and frequency of different web-based and mobile applications.
The agency works with different partners and buys relevant space and ideas. This called Media Buying.
In essence, Media Buying and Planning entails all the strategies that we have discussed above.

Web Analytics.

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.
Web Analytics confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint, and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives. So that Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use also a Web Analytics tool to track performance and plan your next move.

Best Tips for Bulk Email Marketing

Bulk email marketing refers to a form of advertising that includes sending the identical, or almost same, message to more than one email recipients.

Bulk email is a precious mechanism for maintaining customers or subscribers informed, without requiring extensive time or assets. The variety of recipients can range from hundreds to thousands, relying on marketing campaign goals. Here a few tips that help in generating the lead.

Bulk Email Marketing Service

Construct Your Subscriber Listing

Ensure your listing is constantly developing with a signup feature on your website. Subscription forms have to be on your home web page, weblog page and everywhere else you may suit it without taking far from extra essential content.

Mailcot does a great job at collecting email subscribers on their home page. So getting someone to sign up for your email list can turn into a business opportunity down the road.

Inspire Readers to Answer

The main focuses are to encourage recipients to respond. Sometimes that means they click on a link in your message, but whenever possible, encourage them to actually respond to your emails. That’s a surefire way to show you have interest and give a response to what your subscribers have to say.

Make it personal

Segment your messages to particular portions of your audience. If you have a business that works with multiple industries, consider sending out different versions of your email with each one providing information specific to each industry.

Keep Emails Out of Spam Folders

Poorly formatted HTML in your emails can also hurt how they’re handled. Therefore every spam filter is different, so an email might pass through one filter but get flagged by another.

Include Links and Strong Calls to Action

In general, No clicks means no customers. So write Calls to action as just that actions. The more exciting the action you describe, the more enticing it will be to your audience.

Don’t overwhelm your subscribers

Armed with all these tips, you might be eager to start sending out as many emails as you can. But beware of how often you send messages to your list.

For any assistance call at:9636233337

or visit: https://vmayo.com/

 

 

Top Digital Marketing Trends in India

As the technology is growing, the world is going digital, and most importantly India is going digital. We all love being in the digital world which is the virtual world. With the advent of personal computers, internet and smartphones, the world has swiftly adapted to the digital mediums for staying connected with their friends and families. People spend half of their time on digital platforms like Facebook, Instagram, Twitter, Snapchat, Google, Youtube, etc. This has created a great opportunity for marketers and companies to interact with the users which eventually end up being their customers. Companies have realized this digital transformation and started approaching digital marketing companies for the same. We see digital marketing advancements every other month or year as it is a small but a fast-changing world.

Email-Marketing

Live Video Broadcasting

Brands have smartly integrated live videos as part of their digital marketing strategy. The idea behind leveraging live videos is to engage with fans and customers in real time, create brand awareness, boost the engagement rate on social media platforms, increase conversions and build a happy community. Live video broadcasting should be entertaining, arouse interest in the eyes of the viewers. You can give your audience a behind-the-scenes glimpse of your business. Create a how-to tutorial of your product showing its benefits to the customer, host interviews, showcase events in real time. Live Video Broadcasting was initially introduced by Periscope and Meerkat, later on, adopted by Facebook, Youtube, and Instagram, and will be one of the best digital marketing trends to look out for in the year 2018. Now they are adding other features to it that increase its popularity.

Marketing Automation

A smart marketer should automate the tasks which are performed more than or equal 5 times a day. So here you see, Marketing Automation. Marketing Automation not only saves time but also increases the productivity, customer engagement and boosts sales. Effective Email Marketing is about sending the right email to the right person at the right time. Email Marketing tools like Mail Chimp, Mailcot and Campaign Monitor can help you with Email Marketing Automation. Social media posting also automated with tools like Buffer, Veetly, and Gramblr. Here you can manage multiple social media accounts and automate your posts by scheduling.

Digital Marketing

We are discussing digital marketing trends and how can we forget about virtual reality technology. This technology took the digital world by storm. And marketers are leveraging it to provide their customers with a virtual reality experience of their products and services. Luxurious car companies like BMW and Audi have started making use of this technology to provide a 360° virtual reality experience of their cars. It has not only saved the cost of having an actual showroom but has also helped to increase company sales.

Personalized video Ads

Personalization has always been the key to success in the world of digital marketing. What started as putting your customer’s first name into an email message has since erupted in many ways to personalize the experience for different individuals and companies. Imagine a video advertisement saying your company name and inviting you to try out their new service or product. Now, imagine a video advertisement showing images of your website and how it can be improved with new technology. This level of personalized video marketing has become a digital marketing trend. The benefit of personalized video marketing is that it will not only increase engagement from consumers but will also give a better return on investment.

1 2
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound